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Marketing a Monster: IT Follows a Different Path Than Rings

July 30, 2017September 20, 2017 Eddie Caiazzo 0 Comments Clowns, Horror, IT, Marketing, Movies, New Line Cinema, Paramount Pictures, Red River, Rings, Warner Brothers

On January 23, 2017, Paramount Pictures pulled a successful marketing stunt for their film Rings when the frightening character from the story (Samara) popped out of a TV screen in-person to scare unsuspecting

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